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Система управления сбытом в ОАО КАПО им. С.П. Горбунова

Стоимость
9990 руб.
Содержание
Теория + Практика
Объем
98 лист.
Год написания

Описание работы

Работа пользователя Pr2015
Защищена на отлично в 2004 г в Казанском Государственном Энергетическом Университете (КГЭУ)


В пакете документов: диплом + два плаката + отчет, доклад, рецензия, дневник

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СОДЕРЖАНИЕ
ВВЕДЕНИЕ···········································································································
ГЛАВА 1. УПРАВЛЕНИЕ СБЫТОМ В ОБЩЕЙ СИСТЕМЕ···················
РУКОВОДСТВА ПРЕДПРИЯТИЕМ
    1. . Управление и функции сбыта·······································································
    2. . Процесс управления·······················································································
1.3. Ключевые аспекты управления·····································································
1.4. Процесс планирования управления сбытом················································
1.5. Стратегия сбытовой деятельности································································
1.6. Организация сбытового аппарата·································································
ГЛАВА 2. АНАЛИЗ СИСТЕМЫ УПРАВЛЕНИЯ В КАПО························
ИМ. С. П. ГОРБУНОВА
2.1. Общая характеристика объединения····························································
2.2. Исследование системы управления предприятием·····································
2.3. Анализ деятельности отдела маркетинга основного··································
      производства
2.4. Анализ деятельности отдела маркетинга товаров·······································
       народного потребления
ГЛАВА 3. СОВЕРШЕНСТВОВАНИЕ СИСТЕМЫ······································
УПРАВЛЕНИЯ СБЫТОМ В КАПО ИМ. С.П.ГОРБУНОВА
3.1. Разработка организационной структуры отдела·········································
сбыта и распределение функций
3.2. Задачи и цели отдела сбыта···········································································
3.3. Взаимодействие отдела сбыта с подразделениями·····································
объединения
ЗАКЛЮЧЕНИЕ···································································································
СПИСОК ЛИТЕРАТУРЫ·················································································

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