Перевод части книги Бернейса, Biography of an Idea: The Founding Principles of Public Relations.
Содержание
Теория
Объем
4 лист.
Год написания
2018
Данной работы в готовом виде нет. Вы можете заказать написание работы под вашу тему.
ЗАКАЗАТЬ
Описание работы
My cousin Anna then took us to her school and children's clinic down the street, and told us that the Field Foundation had con tributed to this pioneering work.
Aunt Martha impressed us with her great dignity and reserve. Her calm strength must have been of help to Uncle Siggy in the difficult period of propounding his new theories in an atmosphere of bitter professional attack.
Anna told us of the flight from Vienna to London. The Nazis had tried to prevent her father from leaving, but the American Consulate and American Embassy in Vienna had kept a protective eye on him during this period. William Bullitt, Ambassador to France, was deeply interested in psychoanalysis and helped to facilitate their leaving. Princess Marie Bonaparte, a disciple of his, was especially helpful. Anna told us how philosophic Freud—then an old man, suffering from cancer of the jaw—was on that journey, making wry remarks about the Nazis. Freud was delighted with free England, where preparations for his home had been made by his son Ernst, an architect, who had moved to London before the Nazis took over Austria.
In 1957 we visited Italy. Doris had visited Italy the first summer after our marriage; I had wanted her to experience the excitement of Europe and test the cultures she had never experienced at first hand. She had wanted to return to Florence. Henry Sell, editor of Town and Country, so knowledgeable, helped us with arrangements for hotels in Lake Maggiore, Florence, Venice and Rome. We were received like VIPs. Planned traveling is more pleasurable, I discovered, than tourist wanderings.
Italy was a glorious adventure for us. In Rome I gained insights into propaganda. I had asked Cardinal Spellman in New York to arrange for me to see how the Vatican conducted its propaganda.
The word itself stemmed from the Church's College of Propaganda some 400 years ago. On the day of our arrival, Father Tuczek, representative to the Vatican of the National Catholic Welfare Council of The word itself stemmed from the Church’s College of Propaganda some 400 years ago. On the day of our arrival, Father Tuczek, repre-
sentative to the Vatican of the National Catholic Welfare Council of the United States, telephoned us at the Grand Hotel. He had received instructions to help me. That of itself was evidence of efficient organization.
Father Tuczek then arranged a lunch for us with a counselor of the Vatican. We drove with him through Roman suburbs plastered with signs urging Italians to vote Communist. Communists then had about 30 per cent of the vote and were the strongest single party in Italy. At lunch, our host, an Anglican Englishman, told us he had been for years a member of the British Intelligence in foreign service.
I was shown propaganda installations at the Vatican.
At a huge demonstration before the Pope in the courtyard at St.Peter's, workers from Catholic unions from many countries participated in symbolic ceremonies on a central stage. They carried out welldisciplined and coordinated dances with dynamic fewer.
With a hundred others we had an audience with the Pope at Castel Candolfo.
Since no one can prove causal relationship in children's growing up, I think we can both take credit for the good judgment we practiced in their upbringing. For they turned out well and are good mothers and wives and contribute to society in other ways.
Doris and Anne were both beneficiaries of the new psychology of permissiveness. They were spanked only once in their lifetime, for runnina nnf infn H1: cfrppf ‘rnm Hap cirlnumllr Than “mm alcn l-mnpfiniaripc Uoris and Anne were both benehcraries ot the new psychology of permissiveness. They were spanked only once in their lifetime, for run-
ning out into the street from the sidewalk. They were also beneficiaries of a wise mother, who showered them with love equally distributed between them.
A feminist, she worked in the office with me, but rushed home daily for luncheon with them when they were infants, with my strong blessing, I might add. She left the office early so she could play with them, have supper with them and put them to bed. They were victims of a father who had the current attitude of the male parent in the Thirties.
He loved his children, but wasn’t around much to show his love exceptin early mornings, when they crawled around in the parental bed, and in the evenings, when they were kissed good night.
Bringing up small children in a big city was always difficult. Safety demanded continual guardianship by nurses or governesses. Distances demanded transportation to friends by car. And until they were of an age to move about freely alone, life was restrictive for them.
As infants, their baby carriages were rolled on the concrete pavements of crowded Washington Square Park. Later they played there with occasional playmates from City and Country School, a progressive school in the Village run by Caroline Pratt, who loved children and hated parents.
The Depression made Anne and Doris socially aware at an early age. When they were driven to school, they asked to be dropped at the comer. The Lincoln was “too noble,” they said.
After a few years of laissez-faire education, we decided that a more formal approach to learning would be advantageous. Orlando Weber world war ii and the postwar world [1942 to the present] had often talked to me about the Brearley School and its brilliant headmistress Millicent McIntosh, and he stood sponsor for them. We
never regretted the choice, for the school was first—rate and they received a thorough education.
At the Sherry—Netherland, 817 Fifth Avenue, and 63rd Street, life was easier for the children. Central Park was across the street. In lieu of a barnyard a chicken was allowed to range in a spare bathroom at the hotel to give them identification with pets. Anne and Doris both loved to walk down the twenty-three flights to the street floor and enjoyed talking to the men and women who helped run the hotel.
As the girls grew older, I took them on trips with me. Doris, aged eight, at an American Home Economics Association convention in Pittsburgh, was intrigued by the women members without male companions. To each she put the question “Are you married?" And when they answered “No," she asked, “Why not?”
At a Kelvinator convention, she was told about the model Kelvinator to be unveiled next year and warned to keep it a secret. She kept the secret as if it were the atomic bomb.
Anne accompanied me on a trip to Washington, when the Japanese were attacking the Chinese. This was a matter of deep concern to her. In Washington she wanted most to meet Ambassador Hu Shih of China and J. Edgar Hoover. The Chinese philosopher treated her with warmth and respect and served us tea. He showed us a framed engraving of Napoleon on the deck of a battleship going to his exile, with arms folded and a dour expression, and he told us the picture was a reminder of what would happen to the aggressor Hitler. At FBI headquarters
Anne was most impressed by pistol practice with a cardboard man as target.
At home, a constant stream of their intelligent and attractive Brearley contemporaries came to the house; They all seemed to be much wiser and more grown-up than we had been at their age.
The children were graduated from Brearlcy. Doris was graduated from Radcliffe cum laude and Anne from Barnard.
We celebrated the weddings of our daughters at home, in a friendly and warm atmosphere in the midst of our friends. Doris married We celebrated the weddings of our daughters at home, in a rnendly and warm atmosphere in the midst of our friends. Doris married Richard Held, whom she had met at Harvard, where he was getting his
PhD. in psychology. Now he is a full professor of experimental psychology at MIT. He was chairman of the psychology department at Brandeis, but wanted to continue his research in space perception, not be bound up in administrative work. He has made an international reputation for his original findings in space perception.
Anne married Justin Kaplan, an editor and anthologist. His biography of Mark Twain will be published by Simon and Schuster. Justin is a brilliant writer, and he and Anne moved to Cambridge four years ago so that they might pursue their vocations as writers more tranquilly than in New York.
Doris’ years at Radcliffe continued the fine education Brearley had given her. Even before parietal rules were lively topics of controversy at Cambridge, social relations between Radcliffe and Harvard students did not pass unnoticed. Doris called her mother one day and asked, “Mother, is it all right for me to study in Fred’s room?" Her mother was agreeable as long as there was no scandal. Doris said there would be none.
I forced her into a debut, run by one of New York's many professional entrepreneurs. She did not enjoy it, and I conceded to her it was a silly affair. After her marriage, soon after graduation, she became a working social psychologist with the Russian Research Center at Harvard and later with the Center for International Studies at MIT
and then with Professor lemme Bnmer at the Bureau of Cnonitive Re- “Mother, is it all right for me to study in Fred’s room?" Her mother was agreeable as long as there was no scandal. Doris said there would be none.
I forced her into a debut, run by one of New York’s many professional entrepreneurs. She did not enjoy it, and I conceded to her it was a silly affair. After her marriage, soon after graduation, she became a working social psychologist with the Russian Research Center at Harvard and later with the Center for International Studies at MIT
and then with Professor Jerome Bruner at the Bureau of Cognitive Re-search at Harvard. But a household of three infants stopped her outside professional activity. She participates in local civic work in Cambridge.
We were intrigued by the cooperative household Doris and her husband lived in, with friends, in the late President Charles W. Eliot’s house in Cambridge. The members of the group had their own apartments, with kitchen and dining accommodations in common. The utopian plan worked out extraordinarily well, as we noted on our occa-
sional visits to Cambridge, until children came to some of the couples and they needed more space. This broke up the cooperative, and Harvard University bought the house.
Doris combines the wisdom and maturity of her great-uncle Sigmund. She analyzes the situations she is confronted with, with clear perception. She gives her Cambridge friends new insights on their problems, and puts her finger on hitherto hidden causes of maladjustment. She has untiring patience with her children, in the midst of
never-ending chores and manages their interruptions with poise.
She is an intellectual—a meaningful word in Cambridge—I have found, and has decided opinions on a number of subjects, including the advantages of liberalism, on which she expresses herself articulately and acts courageously when the occasion arises.
Her husband is a thoughtful and creative scientist and a loving father and husband.
Anne found the provincial, country-club atmosphere boring at Wellesley, gave it up in her sophomore year and was graduated from world war ii and the postwar world [1942 to the present] Barnard College, her mother’s alma mater, headed then by Millicent McIntosh, former headmistress of the Brearley School. Anne had an exciting college career as the New York Times campus correspondent and spent evenings at the Times office. A number of protective
Times reporters treated her as a bright girl they should befriend.
Моя двоюродная сестра Анна отвезла нас в школу и в детскую поликлинику, а по дороге рассказала нам, как Фонд внес свой вклад в новаторскую работу. Как тетя Марта поразила нас своими достоинствами, большим внутренним и духовным запасом. Ее спокойный характер помогал дяде Зигги в трудный период, когда продвигалась его новая теория об атмосфере Горького профессионального нападения.
Анна рассказала нам о полете из Вены в Лондон. Как Нацисты пытались помешать ее отцу уехать, но американское консульство и американское посольство в Вене в этот период следили за ним. Уильям Буллитт, посол во Франции, был глубоко заинтересован в психоанализе и помог уйти. Принцесса Мари Бонапарт, его ученица, была особенно полезна. Анна рассказала нам, как философ Фрейд - старик, страдающий раком челюсти, - находясь в путешествии, делал записи о Нацистах. Фрейд был в восторге от свободной Англии, где жил его сын Эрнест, архитектор, который переехал в Лондон до того, как нацисты захватили Австрию.
...
Aunt Martha impressed us with her great dignity and reserve. Her calm strength must have been of help to Uncle Siggy in the difficult period of propounding his new theories in an atmosphere of bitter professional attack.
Anna told us of the flight from Vienna to London. The Nazis had tried to prevent her father from leaving, but the American Consulate and American Embassy in Vienna had kept a protective eye on him during this period. William Bullitt, Ambassador to France, was deeply interested in psychoanalysis and helped to facilitate their leaving. Princess Marie Bonaparte, a disciple of his, was especially helpful. Anna told us how philosophic Freud—then an old man, suffering from cancer of the jaw—was on that journey, making wry remarks about the Nazis. Freud was delighted with free England, where preparations for his home had been made by his son Ernst, an architect, who had moved to London before the Nazis took over Austria.
In 1957 we visited Italy. Doris had visited Italy the first summer after our marriage; I had wanted her to experience the excitement of Europe and test the cultures she had never experienced at first hand. She had wanted to return to Florence. Henry Sell, editor of Town and Country, so knowledgeable, helped us with arrangements for hotels in Lake Maggiore, Florence, Venice and Rome. We were received like VIPs. Planned traveling is more pleasurable, I discovered, than tourist wanderings.
Italy was a glorious adventure for us. In Rome I gained insights into propaganda. I had asked Cardinal Spellman in New York to arrange for me to see how the Vatican conducted its propaganda.
The word itself stemmed from the Church's College of Propaganda some 400 years ago. On the day of our arrival, Father Tuczek, representative to the Vatican of the National Catholic Welfare Council of The word itself stemmed from the Church’s College of Propaganda some 400 years ago. On the day of our arrival, Father Tuczek, repre-
sentative to the Vatican of the National Catholic Welfare Council of the United States, telephoned us at the Grand Hotel. He had received instructions to help me. That of itself was evidence of efficient organization.
Father Tuczek then arranged a lunch for us with a counselor of the Vatican. We drove with him through Roman suburbs plastered with signs urging Italians to vote Communist. Communists then had about 30 per cent of the vote and were the strongest single party in Italy. At lunch, our host, an Anglican Englishman, told us he had been for years a member of the British Intelligence in foreign service.
I was shown propaganda installations at the Vatican.
At a huge demonstration before the Pope in the courtyard at St.Peter's, workers from Catholic unions from many countries participated in symbolic ceremonies on a central stage. They carried out welldisciplined and coordinated dances with dynamic fewer.
With a hundred others we had an audience with the Pope at Castel Candolfo.
Since no one can prove causal relationship in children's growing up, I think we can both take credit for the good judgment we practiced in their upbringing. For they turned out well and are good mothers and wives and contribute to society in other ways.
Doris and Anne were both beneficiaries of the new psychology of permissiveness. They were spanked only once in their lifetime, for runnina nnf infn H1: cfrppf ‘rnm Hap cirlnumllr Than “mm alcn l-mnpfiniaripc Uoris and Anne were both benehcraries ot the new psychology of permissiveness. They were spanked only once in their lifetime, for run-
ning out into the street from the sidewalk. They were also beneficiaries of a wise mother, who showered them with love equally distributed between them.
A feminist, she worked in the office with me, but rushed home daily for luncheon with them when they were infants, with my strong blessing, I might add. She left the office early so she could play with them, have supper with them and put them to bed. They were victims of a father who had the current attitude of the male parent in the Thirties.
He loved his children, but wasn’t around much to show his love exceptin early mornings, when they crawled around in the parental bed, and in the evenings, when they were kissed good night.
Bringing up small children in a big city was always difficult. Safety demanded continual guardianship by nurses or governesses. Distances demanded transportation to friends by car. And until they were of an age to move about freely alone, life was restrictive for them.
As infants, their baby carriages were rolled on the concrete pavements of crowded Washington Square Park. Later they played there with occasional playmates from City and Country School, a progressive school in the Village run by Caroline Pratt, who loved children and hated parents.
The Depression made Anne and Doris socially aware at an early age. When they were driven to school, they asked to be dropped at the comer. The Lincoln was “too noble,” they said.
After a few years of laissez-faire education, we decided that a more formal approach to learning would be advantageous. Orlando Weber world war ii and the postwar world [1942 to the present] had often talked to me about the Brearley School and its brilliant headmistress Millicent McIntosh, and he stood sponsor for them. We
never regretted the choice, for the school was first—rate and they received a thorough education.
At the Sherry—Netherland, 817 Fifth Avenue, and 63rd Street, life was easier for the children. Central Park was across the street. In lieu of a barnyard a chicken was allowed to range in a spare bathroom at the hotel to give them identification with pets. Anne and Doris both loved to walk down the twenty-three flights to the street floor and enjoyed talking to the men and women who helped run the hotel.
As the girls grew older, I took them on trips with me. Doris, aged eight, at an American Home Economics Association convention in Pittsburgh, was intrigued by the women members without male companions. To each she put the question “Are you married?" And when they answered “No," she asked, “Why not?”
At a Kelvinator convention, she was told about the model Kelvinator to be unveiled next year and warned to keep it a secret. She kept the secret as if it were the atomic bomb.
Anne accompanied me on a trip to Washington, when the Japanese were attacking the Chinese. This was a matter of deep concern to her. In Washington she wanted most to meet Ambassador Hu Shih of China and J. Edgar Hoover. The Chinese philosopher treated her with warmth and respect and served us tea. He showed us a framed engraving of Napoleon on the deck of a battleship going to his exile, with arms folded and a dour expression, and he told us the picture was a reminder of what would happen to the aggressor Hitler. At FBI headquarters
Anne was most impressed by pistol practice with a cardboard man as target.
At home, a constant stream of their intelligent and attractive Brearley contemporaries came to the house; They all seemed to be much wiser and more grown-up than we had been at their age.
The children were graduated from Brearlcy. Doris was graduated from Radcliffe cum laude and Anne from Barnard.
We celebrated the weddings of our daughters at home, in a friendly and warm atmosphere in the midst of our friends. Doris married We celebrated the weddings of our daughters at home, in a rnendly and warm atmosphere in the midst of our friends. Doris married Richard Held, whom she had met at Harvard, where he was getting his
PhD. in psychology. Now he is a full professor of experimental psychology at MIT. He was chairman of the psychology department at Brandeis, but wanted to continue his research in space perception, not be bound up in administrative work. He has made an international reputation for his original findings in space perception.
Anne married Justin Kaplan, an editor and anthologist. His biography of Mark Twain will be published by Simon and Schuster. Justin is a brilliant writer, and he and Anne moved to Cambridge four years ago so that they might pursue their vocations as writers more tranquilly than in New York.
Doris’ years at Radcliffe continued the fine education Brearley had given her. Even before parietal rules were lively topics of controversy at Cambridge, social relations between Radcliffe and Harvard students did not pass unnoticed. Doris called her mother one day and asked, “Mother, is it all right for me to study in Fred’s room?" Her mother was agreeable as long as there was no scandal. Doris said there would be none.
I forced her into a debut, run by one of New York's many professional entrepreneurs. She did not enjoy it, and I conceded to her it was a silly affair. After her marriage, soon after graduation, she became a working social psychologist with the Russian Research Center at Harvard and later with the Center for International Studies at MIT
and then with Professor lemme Bnmer at the Bureau of Cnonitive Re- “Mother, is it all right for me to study in Fred’s room?" Her mother was agreeable as long as there was no scandal. Doris said there would be none.
I forced her into a debut, run by one of New York’s many professional entrepreneurs. She did not enjoy it, and I conceded to her it was a silly affair. After her marriage, soon after graduation, she became a working social psychologist with the Russian Research Center at Harvard and later with the Center for International Studies at MIT
and then with Professor Jerome Bruner at the Bureau of Cognitive Re-search at Harvard. But a household of three infants stopped her outside professional activity. She participates in local civic work in Cambridge.
We were intrigued by the cooperative household Doris and her husband lived in, with friends, in the late President Charles W. Eliot’s house in Cambridge. The members of the group had their own apartments, with kitchen and dining accommodations in common. The utopian plan worked out extraordinarily well, as we noted on our occa-
sional visits to Cambridge, until children came to some of the couples and they needed more space. This broke up the cooperative, and Harvard University bought the house.
Doris combines the wisdom and maturity of her great-uncle Sigmund. She analyzes the situations she is confronted with, with clear perception. She gives her Cambridge friends new insights on their problems, and puts her finger on hitherto hidden causes of maladjustment. She has untiring patience with her children, in the midst of
never-ending chores and manages their interruptions with poise.
She is an intellectual—a meaningful word in Cambridge—I have found, and has decided opinions on a number of subjects, including the advantages of liberalism, on which she expresses herself articulately and acts courageously when the occasion arises.
Her husband is a thoughtful and creative scientist and a loving father and husband.
Anne found the provincial, country-club atmosphere boring at Wellesley, gave it up in her sophomore year and was graduated from world war ii and the postwar world [1942 to the present] Barnard College, her mother’s alma mater, headed then by Millicent McIntosh, former headmistress of the Brearley School. Anne had an exciting college career as the New York Times campus correspondent and spent evenings at the Times office. A number of protective
Times reporters treated her as a bright girl they should befriend.
Моя двоюродная сестра Анна отвезла нас в школу и в детскую поликлинику, а по дороге рассказала нам, как Фонд внес свой вклад в новаторскую работу. Как тетя Марта поразила нас своими достоинствами, большим внутренним и духовным запасом. Ее спокойный характер помогал дяде Зигги в трудный период, когда продвигалась его новая теория об атмосфере Горького профессионального нападения.
Анна рассказала нам о полете из Вены в Лондон. Как Нацисты пытались помешать ее отцу уехать, но американское консульство и американское посольство в Вене в этот период следили за ним. Уильям Буллитт, посол во Франции, был глубоко заинтересован в психоанализе и помог уйти. Принцесса Мари Бонапарт, его ученица, была особенно полезна. Анна рассказала нам, как философ Фрейд - старик, страдающий раком челюсти, - находясь в путешествии, делал записи о Нацистах. Фрейд был в восторге от свободной Англии, где жил его сын Эрнест, архитектор, который переехал в Лондон до того, как нацисты захватили Австрию.
...
